Caribou Coffee is one of the leading branded coffee companies, with a compelling multi-channel approach to their customers. The Company’s coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment.
When the hip coffee company was opening it’s flagship store in Dubai, they wanted a fun campaign that would get their local community involved. Phenomena was appointed to do just that by engaging their community and increasing their local fan base by 10 times!